GMC recently announced the all-new Hummer EV, an all-electric version of the classic SUV brand. The original Hummer shot up in popularity after being featured as the ultimate “cool” car. During the early 2000s, the Humvee inspired vehicle was everywhere. However, Hummer sales peaked in 2006 after critics turned it into a symbol of the ultimate air polluter due to its massive size and terrible gas mileage. Activists even went so far as to set fleets of Hummers on fire dealerships in LA. After gas prices began to rise, owning a Hummer simply wasn’t practical anymore. After the recession hit, General Motors decided to halt the manufacturing of the once-loved vehicle. That is, until now. 

GMC is attempting to revive the brand by reversing everything the Hummer once represented. With an ingenious marketing campaign, GMC has already begun to promote its electric Hummer, even going so far as to buy ad space during the Super Bowl

. The new model promises all the power and strength of the original Hummer with the sustainability and technological advancement of an electric powered engine. The Hummer EV will come with 1,000 horsepower, 11,500 lb-ft of torque, and the ability to go 0-60 mph in 3 seconds, ensuring the brand will stay true to its original reputation as a tough car. Needless to say, this will be one of the most anticipated electric vehicles of 2020. 

To see the original advertisement aired during the Super Bowl and sign up for updates on the Hummer EV, click here.